There is nothing incredibly impressive or creative about this campaign.  We all know what it takes to improve your local google rankings.  It is simply putting in the work.  This was a roughly year-long campaign.  The objective was to determine how many additional phone calls we would get by increasing our position in local rankings.  In other words, is it worth it to invest the time and work necessary to position yourself at or near the top of local google results.  

We were shocked at the results.  By playing the google game and positioning this client at the top of Google Maps, phone calls increased by roughly 68% in one year.