This was another project that isn’t necessarily impressive in terms of creativity, but the persistence and commitment to winning on Google search again resulted in more traffic than we could have hoped for.  

Focusing on specific keywords was beneficial for us in that we identified specific areas where we thought we could win.  It also allowed us to track the results in better detail.  

SEO campaigns can be boring, but they can be very effective in generating valuable website traffic, especially in industries that are not forward thinking.